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    Current location: News > News details

    The odds are stacked against Lenovo in its battle for Apple

    Datetime:2021-12-14 15:25:28

    Liu chuanzhi compared Lenovo's Phone to a Greek myth. Here, the author thinks that it is more appropriate to describe lePhone's strategy in the domestic market by using the principle of "horizontal and horizontal combination" used by Chinese strategists in the Warring States Period.

    "I think the phone maker is stronger than Nokia and the computer maker is stronger than Dell and can't compete with the iPhone. Its negotiations with telecom operators are strong, no rival and it matched and competition. Lenovo's board of directors and management looked at it repeatedly and determined to fight the iPhone." This speech by Liu Chuanzhi may become a classic quotation in China's IT circle.

    Liu chuanzhi and his Team at Lenovo have ended a situation in which so far no manufacturer has been willing to take on the Iphone head-on. Many people in the surprise of lenovo's marketing strategy began to worry or question. I think for Lenovo Group and Liu Chuanzhi, such a move should be repeatedly considered and urgently implemented. In the speech of Liu Chuanzhi and Yang Yuanqing, both emphasized for many times: Lenovo entered the mobile Internet as early as five years ago, and until today, China's 3G infrastructure and other mature to successfully launch the market strategy.

    Of course, in making such a sharp shift, we can't help but see that Lenovo, like most companies, has paid some tuition to explore the market.

    Mobile Internet, tuition = $100 million

    Just two years ago, the handset business was spun off by Lenovo Group For $100 million and transferred to private equity firms such as Hony Capital. On November 27, 2009, Lenovo Group bought it back with a total amount of about $200 million in cash and shares.

    The purchase and sale highlights the strategic change of Lenovo Group over the past two years, but it is hard to imagine that the business lenovo is concentrating on today is the burden they got rid of before.

    When the brilliant IBM sold its PC business to Lenovo, many people looked at the deal with incomprehension and even laughter. But for Lenovo, this is a great opportunity to become an international player, and the results of the top five PC companies in the world and the stronger PC makers in China also testify to lenovo's success. However, for a lot of domestic users, with the acceleration of lenovo's internationalization, it seems to be further and further away from them, especially consumers who have no choice but to buy parallel thinkPad.

    In the face of today's PC market competition and Lenovo just out of the predicament, Liu Chuanzhi not without emotion threw out the "sudden death theory" : IT companies and traditional industry companies are different, traditional industry companies do not innovate such as boiled frog slowly die, and IT companies do not innovate will sudden death.

    How to innovate? Why buy back the phone business? Five years in the making? China's 3G also began to formally commercial, the whole mobile Internet market began to expand rapidly, many businesses emerged, users new consumption point revealed. The potential for growth in mobile Internet terminals is far from what convinced Lenovo's management. "Within five years, mobile Internet terminals are expected to become a bigger market than traditional PCS," Mr Yuanqing said. Liu chuanzhi said that if Lenovo does not fight now, it will be like the invasion of Foreign brands in China's PC industry in 1994, causing "the collapse of a large number of local enterprises, and in the long run, it will be difficult to establish a local brand."

    Here we can't help but recall what Wang Jianzhou, president of China Mobile, said to the media at davos: "WHAT impressed me most is the combination of mobile communication phones and the Internet. When it comes to mobile phones, we used to think of some telecom products and manufacturers, but now when it comes to mobile phones, the first thing that comes to mind is Apple. The experience with DELL and Lenovo made me feel that this was a moment worth rethinking.

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